Wednesday, January 29, 2020
Course Project Essay Example for Free
Course Project Essay They are Public Website, Manufacturing Support System (MSS), Human Resources System (HRS), and Sales and Marketing System (SMS). Public Website provides information about each of the products, locations where someone can purchase them, and information about how to get warranty support. Details of warranty support and defect rates are not tracked, but the staff has anecdotal stories. The Manufacturing Support System (MSS) maintains the supply chain information necessary for manufacturing the companys products, such as raw materials, vendors, and prices. The Human Resources System (HRS) maintains and tracks personnel and benefits information. And the Sales and Marketing System (SMS) track the sales and marketing efforts of the companyââ¬â¢s sales force. Orders from this system are printed and sent daily to the MSS to be filled. As a senior member of the IT Management Team for SAI Toys, I agree with the Board of Directors and the CEO decision to stay on the forefront of geekness, and therefore the company should integrate all ofà its IT systems. In addition, they want to develop a more robust Web presence and sell their products directly to individual customers in addition to selling through traditional retailers, as they currently are doing. My recommendation is that we need to hire more staff if SAI Toys want to stay on the forefront. The company needs to hire professional computer specialist. The integration of new the software into a newly expanded IT system which utilizes in some cases first generation coding on legacy hardware can create operational problems which in-house IT staff may be nable to solve. SAI Toys is not in the computer business. While computers are essential to the design, manufacture and marketing of their products, SAI Toys would be well served by having their IT systems vertically integrated and maintained in a cloud computing environment, eliminating most of their IT department employees in the process (Butcher, 2011). In this report, I will show how the company should go about implementing this ex ecutive directive. The report should include the following sections. The report will also outline the situation, weighs various alternatives, and I will presents a final recommendation for the company. The report will also include the current IT system, overview of the recommended system, the difference between In House and Outsourcing development, the stakeholdersââ¬â¢ buy-in, the ERP project failed with lessons learned, and the companyââ¬â¢s ROL ;amp; TCO. Current IT Situation To evaluate SAI Toys, using the basic analysis techniques will help us to have an overview of the company and its environment. SWOT is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. SAI Toys SWOT Analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). The Strengths of SAI Toys are: Experienced and successful marketing team, High brand recognition for their unique products, Substantial 25 member IT team, and Quality control ensuring positive consumer feedback. The Weaknesses of SAI Toys are: Highly competitive marketplace, Extensive and continuing R;amp;D investment, Cost containment, and Personnel costs for IT staff (Butcher, 2011). The Opportunities of SAI Toys are: Direct marketing and sales to consumers through company operated websites, Emerging international markets immediately accessible through the internet, and Substantial IT cost reduction through use of cloud computing. The Threats of SAI Toys are: Loss of market share, Major competitors integrating vertically and selling direct, and Changing technology requiring escalating engineering costs (Butcher, 2011). The Competitive Strategy Analysis is the second basis analysis technique to help us to have an overview of the company and its environment. SAI cannot afford the possibility of IT system failure given the highly competitive market in which they operate. New product design, manufacture, and marketing require that their IT system be fully functional 24/7 with no downtime. To sustain growth and revenue and stay ahead of potential competition SAI Toys will need to invest heavily in Research and Development (R;amp;D) on an ongoing basis (Butcher, 2011). This will include further investment in hiring skilled engineering personnel. Because SAI Toys creates unique products which may exclusively dominate a small segment of the market from which all of its revenue is derived, the introduction into the market of a competitorââ¬â¢s similar product with enhanced features and lower retail pricing may severely impact SAI Toys ability to generate sales and revenue (Butcher, 2011). Swimlanes Diagram: AS-IS Diagram Overview of Recommended System The various systems currently in place will be replaced or integrated into the new system. Assuming that SAI Toys has elected to develop an integrated IT system in-house utilizing its current IT structure but expanding operability to allow all four (4) distinct IT systems to communicate with each other, an Organizational Process Performance system evaluation is necessary which will derive quantitative objectives for quality and process performance from the organizationââ¬â¢s business objectives (Butcher, 2011). The new system will be the ERP Implementation. There is a Process of ERP Implementation. While ERP is clearly a software solution for SAI, its implementation must be done on an incremental basis to limit interruptions to the existing business structure at SAI. Like all IT changes, problems can and will develop. To minimize the impact on SAIââ¬â¢s ongoing business operation the implementation of ERP should occur during the lapses between product launches or product design and development stages and implementation should be accomplished on a step-by-step basis, one application at a time. Limiting IT installations and disruptions to non-critical time periods will permit the least stressful adoption of the IT structure and allow SAI to maintain its revenue stream without incurring a loss (Butcher, 2011). There are numerous vendors who offer ERP software which would be easily configurable for SAIââ¬â¢s specific requirements. Microsoft, Oracle, Sage, Exact, SAP, and Intuitive each offer ERP software solutions which can manage companies like SAI with up to 1,000 users. Each of these can incorporate e-commerce platforms into the production and supply chain and provide SAI Toys management with instantaneous information reports including warranty claims, product claims, and defective product losses to together with consumer feedback in real-time (Butcher, 2011). Some new features in this system will include: 1) Improved customer satisfaction 2) Increased profitability 3) Reduced costs ) Improved quality and processing times 5) Improved business culture by bridging the gap between the production line and management 6) Improved business performance by focusing team members on eliminating waste across key business processes and workflows (Butcher, 2011). There are many companies out there that have successfully made the transition from a brick and mortar business to an E-Commerce. The E-Commerce can help the company grow and expand. An e-commerce platform can be used for advertising, production, supplier enquiries, negotiations, contracts, orders, billing, payments, and after sales service and other business activities in the process of interactive program management that can simplify the transaction process (Butcher, 2011). SOA would be of benefit to this project. A Service Oriented Architecture (SOA) design principle can be utilized during the phases of systems development and integration. A system based on SOA will package functionality as suite of interoperable services that can be used within multiple separate systems from the four separate systems. SOA also generally provides a way for consumers of services such as web-based applications to be aware of available SOA based services. For example, several disparate departments within a company may develop and deploy SOA services in different implementation languages and their respective clients will benefit from a well understood, well defined interface to access them. SOA defines integration for widely disparate applications for a web-based environment and uses multiple implementation platforms (Butcher, 2011). Rather than defining an API, SOA defines the interface in terms of protocols and functionality. An endpoint is the entry point for such a SOA implementation. Service-orientation requires loose coupling of services with operating systems and other technologies that underlies applications. SOA separates functions into distinct units, or services, which developers make accessible over a network in order to allow users to combine and reuse them in the production of applications. These services and their corresponding consumers communicate with each other by passing data in a well-defined, shared format, or by corresponding an activity between two or more services. SOA is therefore a continuum as opposed to distributed computing or modular programming (Butcher, 2011). Swimlanes diagrams- TO-BE diagram In-House versus Outsourcing Development The benefits and costs of developing this system in-house versus outsourcing the development or purchasing off-the-shelf are very important to consider. Off-the-shelf ERP packages are tested and proven performers which are an essential requirement for a company like SAI Toys which cannot afford the inevitable downtime associated with fragmented software design and installation. On a cost benefit analysis basis the investment in purchasing an off-the-shelf ERP software package is substantially less than the cost of downtime and system inoperability where an in-house software design fails (Butcher, 2011). The ability of the software vendor to de-bug an off-the-shelf system can be measured in minutes or hours versus the possibility and probability of several days of downtime with in-house developed software. The purchase price of an ERP software package can be amortized over a useful lifespan of five years or more and when compared to the prospective recurring downtime of in-house developed software the advantages of an ERP off-the-shelf solution cannot be ignored (Butcher, 2011). To avoid as many pitfalls as possible in the overhaul of SAIââ¬â¢s IT system it is recommended that SAI avoid in-house software development of this magnitude. While some of SAIââ¬â¢s IT staff may be proficient in software development there are the issues of minimum and exacting standards employed in the industry which may not be a consideration for in-house development. CCMI and ISO certifications should also impact the decision here. CMMI and ISO certification are an inherent part of these off-the-shelf software solutions which eliminates the uncertain standards that may be employed in in-house software development (Butcher, 2011). We should develop the system by Some best practices for managing the project type to having a better chance of success are Stakeholder Buy-in and Internal Politics The stakeholders of this system are essential. Once stakeholders are on board with the system development, they are likely to remain involved, supporting the program over its lifetime. We can get them to buy-in and support the system development by keeping them informed throughout the process of the system, including during the evaluation planning, implementation, and reporting phases (Innovation Network, 2002-2012). Stakeholders are valuable assets in evaluation planning, offering: * Assistance in decision-making about continued and prospective funding; * Perspective that helps the program learn, grow, and improve, and * Experience that informs program replication at other sites or organizations. The Stakeholders fall into three levels of program participation or involvement. There are: * Primary stakeholdersà are typically major decision makers within a program, and are often the motivators behind an evaluation effort. They are often program staff, supervisors, senior managers, and funders. * Secondary stakeholdersà have less contact with the administrative side of the program, but are still important to the evaluation effort. They include program participants and their families; direct service staff; and possibly other professionals providing subsequent services to program participants. Tertiary stakeholdersà are more distant but are likely to be interested in evaluation findings for example, potential program participants, the general public, or members of the same profession (Innovation Network, 2002-2012). There are other issues that may arise as a result of the internal politics in our company that could have a negative impact on the project. The best thing to do is to reduce the risk of project failure due to internal issues. Many systems development problems are in practice caused by a failure to perceive that specific stakeholdersââ¬â¢ viewpoints were relevant. That failure causes whole groups of requirements, typically those related to scenarios involving the missing stakeholders to be missed. A similar result is obtained when one stakeholder assumes one scope for a product while another stakeholder assumes another. This occurs when a developer assumes that it will be sufficient to design, code, and test software but the purchaser hopes to have everything set-up and operators trained (Butcher, 2011). Stakeholder composition is a good predictor of project risk and therefore it should be cost-effective to characterize projects at their initiation according to their stakeholder impact. SAI can minimize internal politics by fully evaluating each stakeholder and assuring them that their input is critical to the overall success of the project. Each stakeholder then becomes part of the project team and has a vested interest in ensuring the ultimate success of the project. Team meetings bring all of the stakeholders together to discuss differences and eliminate issues which would delay or derail the project. Each team member realizes that their participation is equally important within their area of specialization or expertise fully under their direct control and unchallenged by direct confrontation. In this manner, each team member must demonstrate how their participation and overall cooperation contributes to the overall success of the project (Butcher, 2011). ERP Project Failures and Lessons Learned Studying ERP project failures is an essential part of project success. By identifying the same or similar issues that lead to failure in one company, SAI can take steps to avoid or eliminate those problems as they arise. Case studies also provide a precursor to the foreseeable problems that occur in ERP implementation allowing SAI management an opportunity to prepare for these problems by formulating a contingency plan. ERP project failures are common but this not unique to ERP. Every system has glitches regardless of the quality of design or the expertise of design personnel (Butcher, 2011). In the Case Study for Implementation Failure at Hersheyââ¬â¢s Chocolate it was established that Hersheyââ¬â¢s failed to use an incremental method of implementation, instead installing full software during periods of peak business. The resulting disaster from inoperability due to bugs and glitches resulted in a loss of peak season revenue for Hersheyââ¬â¢s. Both corporate management and IT staff developed an immediate dislike for the ERP implementation. This could easily have been avoided had Hersheyââ¬â¢s implemented the new software on a step-by-step basis during the off season when sales and revenue would have been less dramatically affected (Butcher, 2011). Hersheyââ¬â¢s also tried to implement a variety of enterprise applications simultaneously which added to the stress of a seemingly failed project. In fact, there was nothing wrong with the ERP software but its implementation was a complete failure as the company tried to modify their business processes to suit the enterprise application which created further problems. The lesson learned is that implementation should be conducted one step at a time, each successful Installation reinforcing managementââ¬â¢s initial decision to purchase. The ERP problems at Hersheyââ¬â¢s are commonly repeated where management fails to realize the complexity of implementation and the necessity to proceed cautiously and maintain focus (Butcher, 2011). Return on Investment and Total Cost of Ownership Some metrics that we can use to determine if the system was a success is a disciplined methodology has been developed calledà total cost of ownershipà (TCO). It is designed to properly analyze the full cost of an IT investment. In order to calculate TCO properly, all related costs must be identified and captured. TCO models organize costs into two broad categories: 1. Direct costs:à Costs in this category are usually for activities and investments that are related to IT or support. They can usually be calculated by examining the actual or projected costs of hardware, software, people, and facilities. 2. Indirect costs:à These costs are not always visible and can be very difficult to measure and quantify. This type of cost crosses the entire organizations business operations. Some examples of these indirect costs are Administration, Downtime, and End-user operations (Devry, unknown). In order to measure the metrics and figure out when baselines should be determined, we should developed methodologies for determining TCO. The first methodology is the Project initiation. This can be one of the most critical phases of a project. The reason why is because the following are determined: the expectations of the client, the type of relationship the organization will ave with the client (This can influence the management costs. ), and the projects scope. Ideally, the objectives of the project should be defined at this stage, and the categories for TCO can be aligned with these project objectives. To determine the impact of any deviations from initial projections, an up-to-date TCO should be maintained at all times (Devry, unknown). The second methodology is the Cost Modeling. Through the entire TCO process a major activity is the TCO cost analysis. This continues to be refined as new information becomes available during the project. This activity includes classifying the costs according to the financial policies of an organization as well as defining the financial model for the project. The third methodology is the Cost Collection. Once the financial and cost model has been determined, all available cost estimates are collected. Once these are entered into the financial model, a baseline is determined. The total cost of ownership that is presented in this deliverable should be considered a snapshot in time. It is important that all stakeholders understand this and that the TCO may or may not change substantially from this point forward (Devry, unknown). The fourth methodology is Evaluation/Final Report. This is the development of a TCO project deliverable that goes to the organizations stakeholders and decision makers. It typically includes the final project evaluation and a correlation of all finding recommendations and results. The last methodology is Ongoing Refinement of the TCO Model. It is very rare for all costs and contract negotiations in a large project to be finalized at the same time. Additionally, an implementation plan usually cannot be determined at the same time as, or even immediately after, delivery of the final report. As a result, the TCO is an estimate of project costs based on the data and decisions available when the report was researched and written. As key decisions regarding rollout and implementation strategy are reached, the TCO model should be refined to include the most current project cost estimates (Devry, unknown). Another metrics that we can use to determine if the system was a success is Return on Investment (ROI). The ROI (return on investment) is how much profit or cost savings is gained. An ROI calculation is sometimes used along with other business practices to develop a business case for an IT proposal. The overall ROI for an enterprise is sometimes used to determine how well a company is managed. The work performed to determine the TCO can be used to calculate the ROI. Even though many TCO costs are long term, they can be applied solely to the initial investment or divided between the initial investment and serve as an adjustment to the final value. While both methods are valid, they can give different results; it is important that the organization establish a policy for ROI computations across all projects (Devry, unknown). One of the more difficult aspects of an ROI calculation is determining the soft, or people benefits. Three considerations that impact these soft benefits follow: * Speed of adoption:à This benefit considers how quickly employees come up to speed using the new process, system, technology, or tools provided by the implementation. It indicates how quickly employees demonstrate the new skills or behaviors and adapt to the new roles that are required by a change. * Ultimate utilization or participation rate:à This evaluates the percentage of employees that are engaged and practicing the new way of doing things. Surprisingly, in many implementations, employees can avoid actively participating in workflows and procedures, and this can undermine the project in subtle ways. * Proficiency:à As the change is implemented, this examines how proficient and effective the employees have become. Many times, this proficiency, or ability to better perform their job function, is a significant part of the changes original motivation. It measures not just the status after the change, but the ongoing improvement to the organization with the new systems, tools, and processes in place and the organizational and job changes fully implemented. Some examples include the time saved in performing a particular operation while using the new system, the improved close rate for sales and contracts brought by the use of a competitive information database, and the amount of waste reduced by new streamlined activities or processes (Devry, unknown). Conclusion In conclusion, my recommendation to SAI Toys is that they need to hire more staff if they want to implement this executive directive. If they canââ¬â¢t afford it or can cope with integrating all of their IT systems, then I would suggest they stick to manufacturing the toys in-house and shipped to brick-and-mortar retailers, such as Best Buy and Target, as well as e-Commerce only sites, such as ThinkGeek. com and Buy. com.
Tuesday, January 21, 2020
Rotation of the letter R :: Essays Papers
Rotation of the letter "R" Psychologists have been interested in the processes that go on in the mind for centuries. However, a new method for assessing the various processes emerged in the 1970's. Several researchers predicted that mental imagery was treated by the brain similarly to actions performed on physical objects. Thus, performance in tasks involving inspection, rotation, and comparison of mental images according to size should be similar to results obtained using actual objects. Kosslyn, Ball, and Reiser (1978) asked participants to scan a mental map after studying a map of an island with several landmarks. They predicted that the further the distance between the landmarks, the longer it would take participants to scan from one to the next, whether using the actual map or a mental image created by intensive study. Their hypothesis was supported by their results. The closer positions took less time to locate on the participant' mental maps than the more distant places. In 1973, Cooper and Shepard asked participants to perform a mental rotation task. They gave the participants an image, and asked them to rotate it mentally by a certain angle, and then match the rotated image with one of several choices. Their prediction was that the greater the angle of rotation, the longer the task would take. This was because it would take longer to physically rotate a figure more degrees than fewer degrees. The evidence supported this hypothesis: The closer the angle is to 180 degrees, the longer the reaction time. Angles greater than 180 degrees do not take longer because the subject will rotate it in the other direction. So the angle distance from 180 degrees, called the angle of disparity, is directly related to the reaction time. The experiment done by the class involves looking at the letter "R" on a computer screen, and determining whether it is forward or reverse. The "R" is rotated at varying degrees, and participants must mentally rotate the "R" in order to determine whether it is forward or reversed. A forward "R" is the letter "R" in its usual orientation. The reversed "R" is backwards from its usual position. There were several predictions made by the class before the experiment was run. The highest reaction time was predicted to be at the 180 degrees condition, with the lowest reaction time at 0 degrees, increasing in both directions toward 180 degrees. Also, the average reversed-figure reaction time was expected to be higher than the average normal time.
Sunday, January 12, 2020
A Knights Tale
a knights tale [pic] ââ¬Å"A knightââ¬â¢s taleâ⬠is a movie that was based in the medieval time. The movie focussed on jousting and gives us an outlook on medieval time. This essay about the movie will explain what is fact or fiction. The topics that will be covered are; songs in the movie, Dancing, jousting, transport and hair style. Hair styles in the movie are like some of them from the medieval times but most of the hairstyles in the movie are modern hairstyles.Such as, people in medieval times use to were these head dresses and they couldnââ¬â¢t dye their hair all these different colours like modern day people can because they didnââ¬â¢t have the materials to dye hair. Music in this film was modern, an example includes the song ââ¬Ëwe will rock youââ¬â¢ by Queen however, in the proper medieval times music was played at dinner time and at parties. They used to play little songs about kings and adventurers.Jousting in the medieval time was pretty dangerous and when you fall off the house the jousterââ¬â¢s would have to sword fight till one of the knights would yield but in the movie the characters just kept jousting until one of them got hit off the horse then the other person won the tournament or every time one of them got hit one of the people put a stick in with a white bit of cotton In this wood thing so u could keep score of how many times they got hit and if they get to 5 the guy that hits the other dude 5 time wins.In the movie a knightââ¬â¢s tale at the start they were on a boat that was connected to a chain an people on the other side of the river were pulling the chain to make the boat come across the water but in medieval time they would have used ores to paddle across the water instead of peasants pulling the boat/ barge and only rich people have horses because they cost a lot. Most people in the medieval times would wear woollen clothing with ndergarments made of linen. Brighter colours better materials and a longer j acket length were usually signs of greater wealth. But in the movie clothing was a bit modern that they made look like it was from back then. In conclusion the movie a knightââ¬â¢s tale was mostly a fairly modern movie with a bit of real things that did happen back in the day like getting hanged and locked up in cages and there was jousting, sword fighting and some other things like that
Saturday, January 4, 2020
Ray Bradburys Fear of Modern Technology Essay example
Technology has become an increasingly advanced as well as an important aspect in modern society. That is why Ray Bradbury, the author of Fahrenheit 451, was right to fear books and other printed sources would be replaced by modern technology. Technology has contributed to the significant loss of time children spend reading. Additionally, eBooks have replaced print books. Moreover, television and radio have replaced newspapers as the dominant source of information. Many people argue that technology has made information from printed sources more available. ââ¬Å"We can all come together immediately, live, in words or pictures, thanks to the power of cell phones, computers, televisions, and cameras. The way we socialize, learn, plan, andâ⬠¦show more contentâ⬠¦lives below the poverty line, and those numbers are likely to increase as the world economy continues to work through a painful de-leveraging of accrued debtâ⬠¦ They [printed books] are inherently amenable to the frict ionless dissemination of information. Durable and cheap to produce, to the point of disposability, their abundance, which we currently take for granted, has been a constant and invisible force for the creation of an informed citizenry.â⬠If society continues to press eBooks and educational television rather than printed books, less fortunate children will have no source of information such as children books. Furthermore, children spend more time watching television rather than reading. ââ¬Å"A 2007 study published by the Federal Communications Commission (FCC) reported that the average US household has a television set turned on an average of 8 hours and 11 minutes every single day. Much of that television watching is being done by childrenâ⬠(Preface to How Should Television Be Regulated?). Most children have watched over three school years worth of television. In the article ââ¬Å"TV Doesnââ¬â¢t teach,â⬠it is pointed out that the decline in the ability to read inShow MoreRelatedRay Bradbury s Fahrenheit 4511721 Words à |à 7 PagesIn this society that is gradually becoming increasingly dependent on technology, will literature slowly disappear from the minds of the population? This is the question that Ray Bradburyââ¬â¢s novel, Fahrenheit 451, attempts to answer. In this book, he describes a hypothetical world in which the population not only avoids reading, but has made owning books an unthinkable crime, with all books discovered burned, along with the houses of those who hoarded them. In this dystopian future created by BradburyRead MoreImagery In Bradburys Works1707 Words à |à 7 PagesThe frequent imagery Ray Bradbury uses in his work reveals his atypical themes and demonstrates his beliefs and thoughts about humanity and life itself, ultimately distinguishing him from other writers, a fact that many can not seem to comprehend. Bradburyââ¬â¢s themes and images bring to fruition his vision for his work. The themes in Bradbu ryââ¬â¢s work show manââ¬â¢s hunger to know who he is and his place in the world. They help to show the struggle within man to find out how to achieve his full potentialRead MoreThe Veldt: Science Fiction or The Inevitable Future1315 Words à |à 6 Pages In the past, families lived a technology- free life: waking up by the sounds of birds, communicating face-to-face, and walking in order to travel. Today, it is almost impossible to find means of entertainment not involving a colored screen. This demonstrates how modern technology has corrupted society. Despite the advantages of technology, it has contributed to an inactive population that is unable to think for themselves. Ray Bradbury was born on August 20, 1920 in Waukegan, Illinois. BradburyRead MoreLooking Backwards And Fahrenheit 4511221 Words à |à 5 PagesEdward Bellamy and Ray Bradbury both expressed their concerns that they had during their two different time periods. Their pieces of literature both reflected on a what-if society based on the current living conditions. Each of the main characters were both guided by people and amazed at what they could find if they broke their norm and put their heads in the mindset of creating or living in a better society. In each of the novels Looking Backwards and Fahrenheit 451, the authors clearly oppose whatRead MoreRay Bradburys Fahrenheit 4511020 Words à |à 5 Pagesthe penalty for their possessionââ¬âto watch them combust into ashes. Ray Bradburyââ¬â¢s novel, Fahrenheit 451, illustrates just such a society. Bradbury wrote his science fiction in 1951 depicting a society of modern age with technology abundant in this day and ageââ¬âeven though such technology was unheard of in his day. Electronics such as headphones, wall-sized television sets, and automatic doors were all a significant part of Bradburyââ¬â¢s description of humanity. Human life styles were also predicted; theRead MoreAnalysis Of George Orwell s 1984 And Ray Bradb urry s Farenheit 4511243 Words à |à 5 PagesIn George Orwellââ¬â¢s 1984 and Ray Bradburryââ¬â¢s Farenheit 451, both Winston Smith and Guy Montag struggle to attain happiness under a manipulative society. Two main factors that hinder the characterââ¬â¢s actions are manipulation and dysfunctional relationships. In both texts the protagonists are overwhelmed and ultimately is controlled by the government. However Guy Montag overcomes the conflict by fleeing away from the cruel society while Winston smith in 1984 is forcibly manipulated in control by theRead MoreA Literary Analysis of Ray Bradburyââ¬â¢s Short Story ââ¬Å"the Dragonâ⬠1111 Words à |à 5 PagesINDIVIDUAL WORK A Literary Analysis of Ray Bradburyââ¬â¢s Short Story ââ¬Å"The Dragonâ⬠1) The plot of the story The story begins with the description of a deep night and two men bent by their lonely fire. These men are speaking about a strange, mysterious creature, which seems to ruin everything on its way. They are talking about a dreadful dragon, which is described with much detail: ââ¬Å"This dragon, they say his eyes are fire. His breath a white gas; you can see him bum across the dark landsâ⬠Read MoreAnalysis Of Ray Bradbury s Fahrenheit 451 And Film Techniques1421 Words à |à 6 Pageslanguage techniques in Ray Bradbury s Fahrenheit 451 and film techniques in the Wachowski Brother s The Matrix, which are analogously established in dystopic versions of the future, illuminating the trepidations of the age in 1953 and 99 respectively. These texts share parallels in their themes such as conformity, censorship and subversive control, influenced by a communal contextual concern of the fear of the Cold War era as well as the unrestricting advancement in modern technology. One key elementRead More What are some of the key ideas and messages presented in the novel,1952 Words à |à 8 Pagesexamples and quotations. Ray Bradburyââ¬â¢s Fahrenheit 451 is a dystopian, science fiction novel, which is written through the perspective of Bradburyââ¬â¢s protagonist, Guy Montag. Fahrenheit 451 was initially published in 1953; however it is set in the twenty fourth century in a conformist society, where literature is illegal. Throughout Fahrenheit 451, Bradbury conveys some very important messages and ideas. Among these are; censorship, the influence of technology, individual choice and the roleRead MoreEssay on The Effect of Technology on a Persons Attention Span737 Words à |à 3 Pages The luxuries that this modern-day society had developed is great in some aspects, but the underlying truth of the matter is that the fast paced nature of technology is handicapping some to the extent that they cannot even hold a decent conversation. In the novel, Fahrenheit 451 by Ray Bradybury, the poem, The Sound of Silence by Paul Simon, and also the article, Social Websites Hirt Childrens Brains: Chilling Warning to Parents From Top Neuroscientist, technology is symbolically used to show
Friday, December 27, 2019
The Social Issues Of Homelessness - 1133 Words
Over half of a million people within the United States are homeless, the largest part of that group belonging to the famed and familiar city: Los Angeles. But why is it that the majority of Americans seem so unaffected by the penniless, impoverished souls harboring the areas they often visit? It was once delivered by the famed businessman and religious leader, Joseph B. Wirthlin, in an address named Live in Thanksgiving Daily that The more often we the see things around us -- even the beautiful and wonderful -- the more they become invisible to us (Wirthlin 11). The essence of Wirthlinââ¬â¢s wise words is that because we see certain things so often, we become desensitized and accustomed to them, leading us to acknowledge them less and less. This however, serves as a poor excuse when explaining our lack of effort in attacking and solving the social issues present in homelessness. In todayââ¬â¢s day and age, individuals often adapt the mindset of: ââ¬Å"Your problem, you de al with it.â⬠But how are these human beings, who have aspirations and dreams just like you and me (that are now crushed), are supposed to just ââ¬Å"dealâ⬠with living without a penny to their names with no possibility of finding any source of income? How are these people supposed to just ââ¬Å"dealâ⬠with the paralyzing fear and helplessness they experience every night before they lie down on the cold, hard concrete floor of a dingy alley that theyââ¬â¢re forced to call home for the night? Of course, they donââ¬â¢t. Well, moreShow MoreRelatedThe Social Issue Of Homelessness1138 Words à |à 5 Pages Homelessness Catherine Vivi ABS 497 Applied Behavioral Sciences Capstone Instructor Theresa Cruz June 29, 2015 Ashford University Ã¢â¬Æ' Ã¢â¬Æ' Homelessness Lakeland is a city in Polk County, Florida, United States, located between the two larger cities in central Florida those being Tampa to the west and Orlando to the east. While interventions to interrupt and end homelessness may vary across groups, ending homelessness permanently requires housing combined with the types of services supported by programsRead MoreThe Social Issue Of Homelessness1055 Words à |à 5 PagesHomelessness is a social issue which extends beyond a lack of housing and includes the complexities of social and economic concerns such as domestic violence, child abuse, trauma and addictions, mental health, insufficient income, health complications, involvement with the justice system, and poverty. Homelessness is a difficult phenomenon to define as it is dependent upon societal constructs, mainly revolving around the concept of ââ¬Ëhomeââ¬â¢ and how it is largely influenced by family structures moreRead MoreSocial Issues In Homelessness855 Words à |à 4 Pa gesTransient! We have all overheard these terms which reference those who are homeless. Homelessness is not a crisis or an endemic that transpired overnight, but has been steadily escalating for decades. This endemic impact more individuals than anyone can conceptualize. It triggers a variety of problems not just for the homeless, but society. Homelessness is a multifaceted social problem with an array of underlying social and economic factors. People find themselves without permanent housing for severalRead MoreHomelessness : A Social Issue2081 Words à |à 9 Pagesessay on a Social Issue. I have chosen Homelessness. I chose this because it is a very serious issue not only here in Australia but all over the world. In Australia there are is about 105,000 Australians that are homeless on any given night, all of which are either living in a makeshift home or sleeping on the streets. In my essay I am going to look at whom homelessness affects the reasons why, and what is being done to help and raise awareness 1.0 What is homelessness? 1.1 Homelessness the socialRead MoreHomelessness : The Current Social Welfare Issue1339 Words à |à 6 PagesSocial Welfare Issue: Homelessness Written by: Laura Westra The current social welfare issue that I chose to explore is homelessness within Canada. First, this essay will give a brief description of homelessness. Secondly, it will describe how homelessness relates to some concepts and theories that we learned in this course Introduction to Social Welfare, it will also look at what may have happened to people facing homelessness one hundred years ago, next we will explore a possible solution to thisRead MoreThe Social Issues of Homelessness Essay examples1432 Words à |à 6 PagesSociology 2, Social Issues Problems Section 80528 November 24, 2008 The Social Issue of Homelessness Homelessness has always been a major social issue for cities across the nation but in recent years it is reached astonishing proportions. In this essay I will try to summarize ten recently published articles and each of the authors view of homelessness. First I will discuss some of their opinions of the causes of the recent increase of homelessness and who or what is to blame. Next we willRead MoreThe Issue Of Homelessness And School Social Work1554 Words à |à 7 PagesJournal Articles Review SWK 190 Introduction to Social Work Section 01 Lauren Cartwright 2/18/16 Introduction Social work continues to be a necessary and important profession because there are such a wide variety and abundance of social issues that exist in the world today. Among these issues, one of great prevalence is homelessness. Homelessness is an important problem that needs to be directly addressed because it can lead to many other problems as well. Problems such as poor academicRead MoreEssay about The social issue of homelessness in NC1229 Words à |à 5 PagesThe Social Issue of Homelessness in North Carolina People drive or walk past a homeless person almost every day without thinking twice about the plight of that person or they may even unconsciously turn their heads the other way in disgust. Homelessness simply put, means without a home - therefore homelessness is an equal opportunity state that can happen to anyone. Even though we have seen some economic prosperity over the years, statistics show that the number of homeless remains very high.Read MoreSocial Problems Within The Australian Society1215 Words à |à 5 PagesA Social Analysis ââ¬â Homelessness There are a growing number of social problems existing within the Australian society and unfortunately, research does not need to prove this. All it takes is a stroll down the main street of some suburbs to realise the extent of social problems within society. Homelessness is a rising trend that is affecting people of all demographics. Homelessness is more than just a simple disadvantage; with usually many underpinning factors which contribute to it, such as domesticRead MoreHomelessness And The Tampa Bay Area1234 Words à |à 5 PagesHomelessness is a prevalent social issue that many countries are trying to resolve. One area that has a high rate of homelessness is the Tampa Bay Area in Florida. According to a homeless count carried out by the Tampa Hillsborough Homeless Initiative (THHI) in 2016, in Hillsborough County alone, there are, ââ¬Å"at least 1,817 homeless men, women, and childrenâ⬠who have to resort to unorthodox housing, such as spaces behind buildings, encampmen ts, sidewalks, and cars (ââ¬Å"About Homelessnessâ⬠). Moreover
Thursday, December 19, 2019
Jane Eyre by Charlotte Bronte - 594 Words
In ââ¬Å"Jane Eyreâ⬠by Charlotte Bronte, Jane finds herself loved by two different men, with two different intentions, and two different personalities. On one hand is Edward Rochester, who inherited a large fortune from his father. He was burned by past relationships before he met Jane. St. John Rivers, a minister from Morton, is cold and reserved. In many ways he serves as a FOIL character to Rochester. The latter part of the novel deals with Janeââ¬â¢s struggle to choose between the two men, where she ultimately chooses Rochester. With feminism being a strong theme of ââ¬Å"Jane Eyreâ⬠, Bronte gave Jane a powerful voice, and a sensible thought process. The decision to marry Rochester was based on her independent views and obstinate personality. Raised in the Victorian era, the concept of ââ¬Å"loveâ⬠had barely been introduced into Janeââ¬â¢s life. She was harshly abused by her Aunt Reed as a child, dealt with the loss of a friend (Helen Burns), and was taught to think less of herself by Mr. Brocklehurst of Lowood. All things considered, Jane developed trust issues and was resistant to both men initially. Though she learns to love both men, it is Rochester who eventually steals her heart. The reasons may not be clear at first, but upon further analysis, her reasons become very clear. Rochester, though a wealthy Englishman in the Victorian Era still had the utmost respect for classes beneath him. Having a history of poor relationships, Rochester has developed a impetuous personality. UponShow MoreRelatedJane Eyre By Charlotte Bronte1601 Words à |à 7 Pagesfeminist, one must see it through the lens of the time and place Brontà « wrote it. Charlotte Brontà «Ã¢â¬â¢s Jane Eyre was a feminist work in that Bronte expressed disdain for oppressive gender structures through the voice of Jane Eyre, and the actions of Bertha Mason. Jane Eyre was a steamy novel for its time, with imagery as blatantly concealed as Janeââ¬â¢s description of Rochesterââ¬â¢s hand as being ââ¬Å"rounded, muscular; and vigorousâ⬠¦long, strongâ⬠¦Ã¢â¬ (Brontà « 312) A modern reader might blush at the description and itsRead MoreJane Eyre By Charlotte Bronte1437 Words à |à 6 Pagestools that depict history. One great work of art that portrays these constant struggles is Jane Eyre by Charlotte Brontà «. While addressing social issues of a governess, Brontà « also tackles Victorian societyââ¬â¢s corrupt and unjust ideals by using different settings and characters such as Mr. Rochester and Gateshead Manor. In Jane Eyre, the depiction of a rigid social class restricts the protagonist, Jane Eyre, from marrying her love, Mr. Rochester. Sadly, Janeââ¬â¢s relationship is also jeopardized by passionRead MoreJane Eyre By Charlotte Bronte1374 Words à |à 6 PagesJane Eyre by Charlotte Bronte Within the specter of the Gothic fictions arises the atmosphere of gloom, terror, and mystery with some elements of uncanny challenging reality. One major characteristic function of the Gothic fictions is to open the fiction to the realm of the irrational and perverse narratives, obsessions, and nightmarish terrors that hide beneath the literally civilized mindset in order to demonstrate the presence of the uncanny existing in the world known rationally through experienceRead MoreJane Eyre by Charlotte Bronte781 Words à |à 3 PagesThrough her trials and tribulations, Charlotte Bronte has kept her passion for poetry alive and remains as one of the most influential British poets of all times. Even though she is one of the most famous female writers of all times, she is mostly famous for her most popular novel Jane Eyre. Charlotte Bronte has experienced more tragedy in her life than happiness by losing her mother and all five of her siblings. But, in her moments of tragedy, she expre ssed her feelings through poetry. As a resultRead MoreJane Eyre, By Charlotte Bronte949 Words à |à 4 PagesSurrounded by witnesses, Jane stands in front of the minister, poised to take her marital vows as the mystery of Thornfield unravels. Unbeknownst to her, Rochesterââ¬â¢s actual wife, Bertha Mason, is within close proximity.The knowledge of Bertha, and the mystery, will pose as a test to Jane s morals and her character. Through Jane Eyre, a powerful Victorian-era novel, Charlotte Bronte portrays the role of women in Victorian society while masterfully solidifying Janeââ¬â¢s role as its polar opposite: anRead MoreJane Eyre By Charlotte Bronte1714 Words à |à 7 Pages Jane Eyre by Charlotte Brà ¶nte voiced the radical opinions of Brà ¶nte on religion, gender, and social class. Jane Eyre, a young orphan who lived with her vituperative aunt and cousins, strayed away from the Victorian ideals of a woman and established a new status for herself. Jane Eyre was originally written in 1827 and was heavily influenced by the late gothic literature of the 19th century. Gothic literary aspects such as supernatural occurrences, mysteries and dark secrets, madness and dangerRead MoreJane Eyre, By Charlotte Bronte1620 Words à |à 7 PagesIt is often said that it is the role of literature to challenge and confront the conventional values of a society. In the novel, Jane Eyre, by Charlotte Bronte the idea of challenging and confronting conventional values is stressed often. Perhaps it is in relation to the author herself, as seen in the autobiographical elements recognizable throughout the novel. Some of these autobiographical elements include the form of which the novel is written in, called Bildungsroman where the story is focusedRead MoreJane Eyre By Charlotte Bronte1203 Words à |à 5 PagesThe nineteenth-century Jane Eyre by Charlotte Bronte is considered to be a gothic novel. Gothic literature took place mostly in England from 1790 to 1830, falling in to the category of Romantic literature. The Gothic takes its roots from previous horrifying writing that extends back to the Middle Ages and can still be found in writings today by many authors including Charlotte Bronte. The strong description of horror, abuse, and gruesomeness in Gothic novels reveals truths to readers through realisticRead MoreJane Eyre, By Charlotte Bronte929 Words à |à 4 PagesIn Jane Eyre, by Charlotte Brontà « explores how Jane wants to find love--not just romantic love but to value and sense of belonging. The book challenges how the language of middle-class love affects the way a characterââ¬â¢s self-identity can alter the action, how Jane sees herself later when she found love and sense of belonging as independent women. When Jane was a child she struggles to find her own identity Jane begins to change through her journey once she realizes her own identity and this helpsRead MoreJane Eyre By Charlotte Bronte1359 Words à |à 6 PagesFollowing the ex periences of Jane Eyre, Charlotte Bronte, expresses many elements of gothic literature throughout her novel Jane Eyre. In her perfect understanding of gothic literature, she expresses the three types of evil commonly found in gothic literature, including the evil of the supernatural, the evil within or the instinctual evil motives of humans, and lastly, the evil because of societal influence. Jane Eyre experiences all of these three evils with her aunt and three cousins with her residency
Wednesday, December 11, 2019
Business Research Proposal Indian Consumers
Question: Describe about the Business Research Proposal for Indian Consumers. Answer: Introduction: India is changing its traditional behavior rapidly. Those days are now history when people of India used to wait for Sundays to shop. Everything that India does today have changed for the good, be it in the education sector or in the buying behavior of consumers. Technology has played a major part along with the media to change the way the world shops today. There has been past reports which suggest that Indian consumers were not that much educated in the sense that they did not enquire much about a particular product before buying it, but that is not the case anymore (Babbie 2015). They have become product literate. This younger generation is shopping more these days and they are brand conscious, not anymore of those types who for the sake of buying collected anything and everything. The Indian retail sector is a booming industry, an industry that sees itself placed among the top five retail markets of the world based on growth and economic value (Barnes and Hunt 2013). The retail s ector is not constrained to the major cities and metros, but has also made its presence felt in the smaller cities of the country. Hyderabad is a major hub of India. It is the place where India has got some of the biggest universities that attracts a large number of students from all over the country. Students have so much to buy, and so little time to shop because of their other commitments. According to Chatterjee and Ghosal (2014), online shopping has been a major boost for them, where they can shop anytime and every time according to their needs and wants. It is that section of our society that has taken a liking to this e-commerce concept. They find it convenient and time saving than the traditional one. The Online marketers have done well in bridging the gap between the demand and supply that exists in the market due to lack of physical stores or unavailability of certain brands (Mukherjee and Michal 2016). This study will look to focus on the factors that affect the buying be havior of e-commerce customers in Hyderabad. Literature Review: In this study the focus will be on the students of Hyderabad and their buying behavior affecting the e-commerce industries, so the students will be stated as consumers from here on. Consumers purchase or buy a thing in order to satisfy their needs and wants. A particular consumers need and want can depend on a lot of factors based on the age, attitude, fashion style and psychology (Kalia, Kaur and Singh 2015). These are internal in nature; certain external factors too, decide the way and what a consumer purchases, though they are beyond his control (Singh 2016). It is definitely not the first time that a research is been done on the given topic, there has been many in the past and there will be many too in the coming years. Researchers have tried analyzing in different ways on how and what affects the consumers buying behavior and the implications it have on the industry. These factors can be psychological, social or personal. According to Kaur (2014) the factors can be internal or e xternal too. Marketers need to understand the consumers behavior which is generally complex in nature. Many of such factors are beyond the hands of marketers but still they need to take all those parameters into consideration. Consumer behavior is an integral part of marketing, a part which has got tons of importance for the companies engaged in this field (Iyer et al. 2013). Consumer behavior portrays on how an individual or an organization buy or choose goods and dispose them off too based on certain aspects like branding, taste an price. Internet has taken the world by storm and it has provided people with platform that makes shopping easier and smoother like never before. It is fast, it is reliable and the experience it provides is unique. The internet has brought the suppliers and buyers to the same platform where they can interact with each other and sort out on issues which concern any of the parties (Chatterjee 2015). This 21st century has witnessed the uprising of internet commercial business. The world has become a smaller place in real sense with people of one corner of the world getting access to a product lying in another corner of the world (Niranjanamurthy et al. 2013). The global market is going mad over this concept of e-commerce. India is not far behind too, but still needs to cover a lot of distance before it actually declare itself as an e-commerce based country (Waghmare 2012). The e-commerce concept has done one favor to the global consumers. It has reduced the cost of products to a certain level a nd makes it easier for consumers to experience products they never thought they would even a few years back (Kumar 2015). E-commerce is such a concept that has made buying and selling of goods a fun affair. Marketers as well as the consumers need to follow certain easy steps for experiencing e-commerce business on a daily basis (Khan and Uzma 2013). This paper investigates the relationship between the shopping intent of college students in Hyderabad and their perceived expediency. The present focus will be on some of the factors that might influence the students to go for online shopping: - There are certain ways the companies follow in showcasing their products to the consumers through online. They make use of search engine marketing (SEM) for the purpose of web advertising in making their goods and services available on the search engine result pages (SERPs) of top websites like google and bing (Thamizhvanan and Xavier 2013). The whole idea of SEM is to efficiently utilize the search engine advertisements that emerge on SERP. The strategy of targeting the potential consumers through SEM has proved to be successful in recent times. Companies through SEM bring in the desired traffic to their sites which in turn improves their return on investment (ROI) (PT JOSEPH 2015). -there is presence of lots of online shopping malls in the area. This has opened up a window of opportunity for e-retailers to connect not only locally but also internationally. Online Shopping malls generally attract a lot of consumers which is the sole reason why e-retailers join them to bring in more traffic to their websites (Kumar and Dange 2014). The e-retailers are able to produce a lot of information so as to discover marketing opportunities. -Online shopping does save a lot of time and as students are consumers in this study, it is imperative that students do have a lot of other important things to do other than online shopping (Saini 2014). The measure is convenient too as shoppers can find relevant information in the websites regarding the products they want to buy. It helps in enhancing their purchase decision. -there is a possibility of a refund if the online shopper is not satisfied with a particular product after receiving it. E-commerce has given this opportunity to e-retailers where they can have these refund policies for consumer to return back products either for refunds or for exchanges (Mohapatra 2013). -there is this concept of auction websites where consumers can get hold of a lot of products and services with lots on offer. The online shoppers can recommend for this product with the help of compared and evaluated value with auctioneers selling the products to bidders who propose the highest possible price. Hypothesis: The usage of e-commerce is vast globally, but not that much in India and as mentioned, in Hyderabad too. H0: Scope of e-commerce business in India is huge keeping in mind the population at large still not under the influence of internet H1: Scope of e-commerce business in India is not that much keeping in mind the population at large still not under the influence of internet Objectives of the Study: -Identifying the popularity of e-commerce as used by different student groups -To identify the purposes of e-commerce in Hyderabad -Listing out the most favorable products suitable for e-commerce in India Research Design and Methodology: This research paper will make use of the descriptive mix method and based on this the research paper will be designed. The main idea is to do a survey and identify the exact buying behavior of students. The researcher has taken into account three ways through which he would investigate and analyze the collected data in order to come to a conclusion and accomplishment of this project. The first of the three is to make a survey on the currents student of Chaithanya Bharathi Institute of Technology College in Hyderabad. Next in line would be to observe and investigate the buying behavior persisting with the students in their daily lives. For better understanding of the research paper, the researcher has thought of putting in a case study related to the matter. The primary objective of this research study is to recognize the extent to which e-commerce has an effect in the Indian markets and the impact the students in Hyderabad on this sector. As stated earlier, research method is descriptive in nature taking into account both the quantitative and qualitative approaches. The survey questions that were provided to students consisted of some quantitative data related to age numbers, income figures and sex to have a broader view on the research study. Variables: All the variables selected for the research study are both objective and subjective. The whole idea is to have a clear view on the purchasing decisions or buying behavior of the students with the help of internet through highlighting the facts about their gender and age groups. There are presences of some other variables like the income level associated with each of them which can in turn give a clear picture the level of participation among the higher and lower income groups. Gnatt Chart A gnat chart is being provided for the whole schedule Research Process: The research process has been carried out by the researcher by visiting the Chaithanya Bharathi Institute of Technology College in Hyderabad and the questionnaires were then handed out to the 100 students who can comprehensively finish it manually. A general overview has been provided for the students to understand what exactly is going on and what the researcher is looking for. Until and unless the students get a clear image of what exactly this is all about, their answers could come from all directions and the whole idea of this research would get subdued. Data Collection and Analysis Techniques: The research papers idea is to come across the different behaviors as shown by students while purchasing or buying products online. For the same, primary data is being given the prime importance where survey is being done on the 100 students from a Hyderabad college. Apart from this questionnaire the students were asked to attend group interviews, as well as in individual level to understand their buying behavior and the knowledge they possess about the purchase decision factors both in offline and online shopping. The correlation technique has been taken into consideration for evaluating the independent data and subjective technique for the dependent ones. The data interpretation is done through qualitative and statistical measures. The researcher made use of the Statistical Package for social science or the SPSS program to interpret the surveyed data along with the usage of Excel. The tabulated data form then is properly analyzed and compared with the help of the any of the above programs. Mean, medians and standard deviations along with the frequencies is put in use to calculate and analyze the descriptive part of the research study. It has been seen over the years that the buying behavior of male students varies from that of the female students which needs to be depicted in this research study in order to have a clearer picture. This comparison between the two genders and their buying behavior both offline and online can be portrayed through scatter plot diagram through the help of SPSS pro gram. Regression analysis could also have been implemented to conclude the exact relation between independent and dependent variables given in the survey questions. Expected Research outcome: To get the perfect results the preparation should be perfect too. A right questionnaire has the ability in finding out the right results associated with a study. In this case, a proper questionnaire can bring about the proper results related to the buying behavior of students. There are certain products which are commonly purchased online by the students like that of train and flight tickets, gadgets, apparels and other accessories. However, there are certain products that do need a touch or a feel before a consumer decides to buy that product, a valid reason for why students might still opt for offline sales in some cases like that of clothes, shoes and certain other things. It is quite imperative that some of the students may not have e-banking services which might affect the students going for online purchase. A thing which has some advantages is bound to have certain issues related with it too. Students not having some of the facilities to go for online purchase is a major issue which can affect the e-commerce industry, plus students also have this notion that it is not viable to share personal details related to debit and credit cards over the internet. Out of the 100 students 40 did mention that to save time they go for online shopping, with the next 25 stating that online shopping offers them with wide range of products than the physical stores apart from being less costly. 20 said that they still do not like the idea of online shopping because they either had bad experiences with it previously or is scared that things might not be easy going online. 10 of the students didnt find it necessary to answer questions properly while the other 5 stating that they are yet to try the online buying experience. The e-commerce industry is definitely growing in India and so in Hyderabad with a lot more people showing interest in it. Around 65% of the students out of 100 had valid reasons on why they go online for shopping. Table 1.Frequency Distribution of the respondents with respect to occupation: Male Students Female Students Percentage working Total Student and part time working 25 15 40 40 Student not working 35 25 60 60 60 40 Male % of students working = 25*100/60 = 41.7% Not working = 35*100/60 = 58.4% Female % of students working = 15*100/40 = 37.5% Not working = 25*100/40 = 62.5% It can be seen from the above data that 41.7% of the male students work part-time along with 37.5% of their females counterparts too which means they have the capacity to go online and shop as they have the money to do it. Out of 100 students, 40% of the total students have the capacity to buy online as they earn money on their own. At the student level, money is a factor for students who rely on their families to provide financial help. Table 2.Frequency distribution of the respondents with respect to their monthly income: Monthly Income 4000-6000 (INR) 6000-8000 (INR) 8000-10000 (INR) Total Male Students working 8 12 5 25 Female students working 10 5 0 15 40 Table 3.Frequency Distribution for Students: Income level Male Female 4000-6000 32% 66.67% 6000-8000 48% 33.33% 8000-10000 20% 0 This table depicts the percentage of students having the highest power to buy online and the group that has the lowest power to shop online in both the male and female category. Income does reflect the power of the group to purchase on a regular basis or once in a while. Table 4.Most bought products and services over the internet: Products and Services Frequency Percent Clothing, Accessories 35 35 Food, Drink 23 23 Electronic goods 14 14 Travel Tickets 25 25 Sporting goods 8 8 Household goods and grocery 5 5 Perfume, cosmetics 25 25 CD, DVD, Computer Games 10 10 The table portrays that student purchases clothing and accessories most through online which is showing as high as 35%. The next item that is being bought the most is the travel tickets, as many of the students from the mentioned university does come from different states and need to travel at times. The funny side of the story is that household goods and grocery items are the least bought items over the internet. The sole reason being in this kind of things it is better to examine the things and then buy rather than blindly purchasing it through online. One needs to nudge the quality of such products before buying. One cannot compromise with the quality factor associated with it. Table 5.Finding or knowing shopping websites: Male Female From Search Engines 33 19 Percentage (%) 55% 47.5% From Advertisements in media 22 24 Percentage (%) 36.67% 60% Recommendation from a friend 18 29 Percentage (%) 30% 72.5 From links (e-mails) 15 21 Percentage (%) 25% 52.5% The above table shows the gender classification and their ways of finding or reaching shopping websites. For male students it is search engines (55%) that yield the highest percentage whereas for females it is the recommendation from a friend (72.5%) that makes the difference. Conclusion: Standing in this 21st century, one can say that e-commerce has taken the world by storm. It has gained a lot of popularity at the global stage, though reports suggest India is still at the growth level when it comes to e-commerce business. But it is fast gaining its pace, and Hyderabad is no different. The 5 factors as stated above concludes the consumer behavior of students while going online through factors like auction websites, price, search engines and refund related matters. The e-retailers need to keep track of the ongoing changes in the e-commerce industry and the pattern of consumer behavior. The e-retailers should examine the consumer behavior on a regular basis and become accustomed to the goods and services to serve as per the needs of the consumers. Reference: Afshar Jahanshahi, A., X. Zhang, S. and Brem, A., 2013. E-commerce for SMEs: empirical insights from three countries.Journal of Small Business and Enterprise Development,20(4), pp.849-865. Babbie, E.R., 2015.The practice of social research. Nelson Education. Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Chatterjee, D. and Ghosal, I., 2014. E-Commerce In India Future And Its Perspective: A Study.International Journal of Scientific Research and Engineering Studies (IJSRES),1(4), pp.25-31. Chatterjee, S., 2015, October. E-Commerce in India: A review on culture and challenges. InSoft Computing Techniques and Implementations (ICSCTI), 2015 International Conference on(pp. 105-109). IEEE. Iyer, E.K., Sehgal, S., Raj, D., Saxena, K. and Panda, T., 2013. Analysis of the Convergence of Buyer and Seller Interests in e-Commerce Space. InProceedings of International Conference on Business Management IS(Vol. 2, No. 1). Kalia, P., Kaur, N. and Singh, T., 2015. E-Commerce in India: Evolution and Revolution of Online Retail.Kalia, P., Kaur, N. and Singh, pp.99-120. Kaur, J., 2014. E-Commerce: The Services on Internet in India Now.International Journal on Arts, Management and Humanities,3(1), p.30. Khan, M.R. and Uzma, K., 2013. The management of knowledge by e-commerce sites: a survey of leading portals in India.International Journal of Management,30(4), p.387. Kumar, K., 2015. Indian Online Start-ups: Can They Stand up Against the World.International Journal,3(4). Kumar, V. and Dange, U., 2014. E-retailing in India-A study of consumers Internet usage pattern, their profile and their shopping pattern.Available at SSRN 2518295. Mohapatra, S., 2013. E-commerce Strategy. InE-Commerce Strategy(pp. 155-171). Springer US. Mukherjee, S. and Michal, H., 2016. Modern Trends, Challenges and Opportunity of E-Commerce in IndiaAn Overview.Challenges and Opportunity of E-Commerce in IndiaAn Overview (June 29, 2016). Niranjanamurthy, M., Kavyashree, N., Jagannath, S. and Chahar, D., 2013. Analysis of e-commerce and m-commerce: advantages, limitations and security issues.International Journal of Advanced Research in Computer and Communication Engineering,2(6). PT JOSEPH, S.J., 2015.E-commerce: An Indian perspective. PHI Learning Pvt. Ltd.. Punekar, S., 2016. A Study on Customer Awareness on Return Policy Initiatives in Select E-Commerce Websites with Special Reference To Apparel Sector, in Suburbs of Mumbai, India.Suburbs of Mumbai, India (June 30, 2016). International Journal of Business Management Research (IJBMR) ISSN (P), pp.2249-6920. Saini, B., 2014. E-Commerce in India.The International Journal of Business Management,2(2), p.1. Singh, N., 2016. Electronic Commerce Industry and Industrial Economy of India.Journal for Studies in Management and Planning,2(2), pp.219-222. Thamizhvanan, A. and Xavier, M.J., 2013. Determinants of customers' online purchase intention: an empirical study in India.Journal of Indian Business Research,5(1), pp.17-32. Waghmare, G.T., 2012. E-commerce; A Business Review and Future Prospects in Indian Business.Internet Marketing in India: Indian Streams Research Journal,2, pp.1-4.
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