The Social Issues Of Homelessness - 1133 Words

Over half of a million people within the United States are homeless, the largest part of that group belonging to the famed and familiar city: Los Angeles. But why is it that the majority of Americans seem so unaffected by the penniless, impoverished souls harboring the areas they often visit? It was once delivered by the famed businessman and religious leader, Joseph B. Wirthlin, in an address named Live in Thanksgiving Daily that The more often we the see things around us -- even the beautiful and wonderful -- the more they become invisible to us (Wirthlin 11). The essence of Wirthlin’s wise words is that because we see certain things so often, we become desensitized and accustomed to them, leading us to acknowledge them less and less. This however, serves as a poor excuse when explaining our lack of effort in attacking and solving the social issues present in homelessness. In today’s day and age, individuals often adapt the mindset of: â€Å"Your problem, you de al with it.† But how are these human beings, who have aspirations and dreams just like you and me (that are now crushed), are supposed to just â€Å"deal† with living without a penny to their names with no possibility of finding any source of income? How are these people supposed to just â€Å"deal† with the paralyzing fear and helplessness they experience every night before they lie down on the cold, hard concrete floor of a dingy alley that they’re forced to call home for the night? Of course, they don’t. Well, moreShow MoreRelatedThe Social Issue Of Homelessness1138 Words   |  5 Pages Homelessness Catherine Vivi ABS 497 Applied Behavioral Sciences Capstone Instructor Theresa Cruz June 29, 2015 Ashford University â€Æ' â€Æ' Homelessness Lakeland is a city in Polk County, Florida, United States, located between the two larger cities in central Florida those being Tampa to the west and Orlando to the east. While interventions to interrupt and end homelessness may vary across groups, ending homelessness permanently requires housing combined with the types of services supported by programsRead MoreThe Social Issue Of Homelessness1055 Words   |  5 PagesHomelessness is a social issue which extends beyond a lack of housing and includes the complexities of social and economic concerns such as domestic violence, child abuse, trauma and addictions, mental health, insufficient income, health complications, involvement with the justice system, and poverty. Homelessness is a difficult phenomenon to define as it is dependent upon societal constructs, mainly revolving around the concept of ‘home’ and how it is largely influenced by family structures moreRead MoreSocial Issues In Homelessness855 Words   |  4 Pa gesTransient! We have all overheard these terms which reference those who are homeless. Homelessness is not a crisis or an endemic that transpired overnight, but has been steadily escalating for decades. This endemic impact more individuals than anyone can conceptualize. It triggers a variety of problems not just for the homeless, but society. Homelessness is a multifaceted social problem with an array of underlying social and economic factors. People find themselves without permanent housing for severalRead MoreHomelessness : A Social Issue2081 Words   |  9 Pagesessay on a Social Issue. I have chosen Homelessness. I chose this because it is a very serious issue not only here in Australia but all over the world. In Australia there are is about 105,000 Australians that are homeless on any given night, all of which are either living in a makeshift home or sleeping on the streets. In my essay I am going to look at whom homelessness affects the reasons why, and what is being done to help and raise awareness 1.0 What is homelessness? 1.1 Homelessness the socialRead MoreHomelessness : The Current Social Welfare Issue1339 Words   |  6 PagesSocial Welfare Issue: Homelessness Written by: Laura Westra The current social welfare issue that I chose to explore is homelessness within Canada. First, this essay will give a brief description of homelessness. Secondly, it will describe how homelessness relates to some concepts and theories that we learned in this course Introduction to Social Welfare, it will also look at what may have happened to people facing homelessness one hundred years ago, next we will explore a possible solution to thisRead MoreThe Social Issues of Homelessness Essay examples1432 Words   |  6 PagesSociology 2, Social Issues Problems Section 80528 November 24, 2008 The Social Issue of Homelessness Homelessness has always been a major social issue for cities across the nation but in recent years it is reached astonishing proportions. In this essay I will try to summarize ten recently published articles and each of the authors view of homelessness. First I will discuss some of their opinions of the causes of the recent increase of homelessness and who or what is to blame. Next we willRead MoreThe Issue Of Homelessness And School Social Work1554 Words   |  7 PagesJournal Articles Review SWK 190 Introduction to Social Work Section 01 Lauren Cartwright 2/18/16 Introduction Social work continues to be a necessary and important profession because there are such a wide variety and abundance of social issues that exist in the world today. Among these issues, one of great prevalence is homelessness. Homelessness is an important problem that needs to be directly addressed because it can lead to many other problems as well. Problems such as poor academicRead MoreEssay about The social issue of homelessness in NC1229 Words   |  5 PagesThe Social Issue of Homelessness in North Carolina People drive or walk past a homeless person almost every day without thinking twice about the plight of that person or they may even unconsciously turn their heads the other way in disgust. Homelessness simply put, means without a home - therefore homelessness is an equal opportunity state that can happen to anyone. Even though we have seen some economic prosperity over the years, statistics show that the number of homeless remains very high.Read MoreSocial Problems Within The Australian Society1215 Words   |  5 PagesA Social Analysis – Homelessness There are a growing number of social problems existing within the Australian society and unfortunately, research does not need to prove this. All it takes is a stroll down the main street of some suburbs to realise the extent of social problems within society. Homelessness is a rising trend that is affecting people of all demographics. Homelessness is more than just a simple disadvantage; with usually many underpinning factors which contribute to it, such as domesticRead MoreHomelessness And The Tampa Bay Area1234 Words   |  5 PagesHomelessness is a prevalent social issue that many countries are trying to resolve. One area that has a high rate of homelessness is the Tampa Bay Area in Florida. According to a homeless count carried out by the Tampa Hillsborough Homeless Initiative (THHI) in 2016, in Hillsborough County alone, there are, â€Å"at least 1,817 homeless men, women, and children† who have to resort to unorthodox housing, such as spaces behind buildings, encampmen ts, sidewalks, and cars (â€Å"About Homelessness†). Moreover

Jane Eyre by Charlotte Bronte - 594 Words

In â€Å"Jane Eyre† by Charlotte Bronte, Jane finds herself loved by two different men, with two different intentions, and two different personalities. On one hand is Edward Rochester, who inherited a large fortune from his father. He was burned by past relationships before he met Jane. St. John Rivers, a minister from Morton, is cold and reserved. In many ways he serves as a FOIL character to Rochester. The latter part of the novel deals with Jane’s struggle to choose between the two men, where she ultimately chooses Rochester. With feminism being a strong theme of â€Å"Jane Eyre†, Bronte gave Jane a powerful voice, and a sensible thought process. The decision to marry Rochester was based on her independent views and obstinate personality. Raised in the Victorian era, the concept of â€Å"love† had barely been introduced into Jane’s life. She was harshly abused by her Aunt Reed as a child, dealt with the loss of a friend (Helen Burns), and was taught to think less of herself by Mr. Brocklehurst of Lowood. All things considered, Jane developed trust issues and was resistant to both men initially. Though she learns to love both men, it is Rochester who eventually steals her heart. The reasons may not be clear at first, but upon further analysis, her reasons become very clear. Rochester, though a wealthy Englishman in the Victorian Era still had the utmost respect for classes beneath him. Having a history of poor relationships, Rochester has developed a impetuous personality. UponShow MoreRelatedJane Eyre By Charlotte Bronte1601 Words   |  7 Pagesfeminist, one must see it through the lens of the time and place Brontà « wrote it. Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre was a feminist work in that Bronte expressed disdain for oppressive gender structures through the voice of Jane Eyre, and the actions of Bertha Mason. Jane Eyre was a steamy novel for its time, with imagery as blatantly concealed as Jane’s description of Rochester’s hand as being â€Å"rounded, muscular; and vigorous†¦long, strong†¦Ã¢â‚¬  (Brontà « 312) A modern reader might blush at the description and itsRead MoreJane Eyre By Charlotte Bronte1437 Words   |  6 Pagestools that depict history. One great work of art that portrays these constant struggles is Jane Eyre by Charlotte Brontà «. While addressing social issues of a governess, Brontà « also tackles Victorian society’s corrupt and unjust ideals by using different settings and characters such as Mr. Rochester and Gateshead Manor. In Jane Eyre, the depiction of a rigid social class restricts the protagonist, Jane Eyre, from marrying her love, Mr. Rochester. Sadly, Jane’s relationship is also jeopardized by passionRead MoreJane Eyre By Charlotte Bronte1374 Words   |  6 PagesJane Eyre by Charlotte Bronte Within the specter of the Gothic fictions arises the atmosphere of gloom, terror, and mystery with some elements of uncanny challenging reality. One major characteristic function of the Gothic fictions is to open the fiction to the realm of the irrational and perverse narratives, obsessions, and nightmarish terrors that hide beneath the literally civilized mindset in order to demonstrate the presence of the uncanny existing in the world known rationally through experienceRead MoreJane Eyre by Charlotte Bronte781 Words   |  3 PagesThrough her trials and tribulations, Charlotte Bronte has kept her passion for poetry alive and remains as one of the most influential British poets of all times. Even though she is one of the most famous female writers of all times, she is mostly famous for her most popular novel Jane Eyre. Charlotte Bronte has experienced more tragedy in her life than happiness by losing her mother and all five of her siblings. But, in her moments of tragedy, she expre ssed her feelings through poetry. As a resultRead MoreJane Eyre, By Charlotte Bronte949 Words   |  4 PagesSurrounded by witnesses, Jane stands in front of the minister, poised to take her marital vows as the mystery of Thornfield unravels. Unbeknownst to her, Rochester’s actual wife, Bertha Mason, is within close proximity.The knowledge of Bertha, and the mystery, will pose as a test to Jane s morals and her character. Through Jane Eyre, a powerful Victorian-era novel, Charlotte Bronte portrays the role of women in Victorian society while masterfully solidifying Jane’s role as its polar opposite: anRead MoreJane Eyre By Charlotte Bronte1714 Words   |  7 Pages Jane Eyre by Charlotte Brà ¶nte voiced the radical opinions of Brà ¶nte on religion, gender, and social class. Jane Eyre, a young orphan who lived with her vituperative aunt and cousins, strayed away from the Victorian ideals of a woman and established a new status for herself. Jane Eyre was originally written in 1827 and was heavily influenced by the late gothic literature of the 19th century. Gothic literary aspects such as supernatural occurrences, mysteries and dark secrets, madness and dangerRead MoreJane Eyre, By Charlotte Bronte1620 Words   |  7 PagesIt is often said that it is the role of literature to challenge and confront the conventional values of a society. In the novel, Jane Eyre, by Charlotte Bronte the idea of challenging and confronting conventional values is stressed often. Perhaps it is in relation to the author herself, as seen in the autobiographical elements recognizable throughout the novel. Some of these autobiographical elements include the form of which the novel is written in, called Bildungsroman where the story is focusedRead MoreJane Eyre By Charlotte Bronte1203 Words   |  5 PagesThe nineteenth-century Jane Eyre by Charlotte Bronte is considered to be a gothic novel. Gothic literature took place mostly in England from 1790 to 1830, falling in to the category of Romantic literature. The Gothic takes its roots from previous horrifying writing that extends back to the Middle Ages and can still be found in writings today by many authors including Charlotte Bronte. The strong description of horror, abuse, and gruesomeness in Gothic novels reveals truths to readers through realisticRead MoreJane Eyre, By Charlotte Bronte929 Words   |  4 PagesIn Jane Eyre, by Charlotte Brontà « explores how Jane wants to find love--not just romantic love but to value and sense of belonging. The book challenges how the language of middle-class love affects the way a character’s self-identity can alter the action, how Jane sees herself later when she found love and sense of belonging as independent women. When Jane was a child she struggles to find her own identity Jane begins to change through her journey once she realizes her own identity and this helpsRead MoreJane Eyre By Charlotte Bronte1359 Words   |  6 PagesFollowing the ex periences of Jane Eyre, Charlotte Bronte, expresses many elements of gothic literature throughout her novel Jane Eyre. In her perfect understanding of gothic literature, she expresses the three types of evil commonly found in gothic literature, including the evil of the supernatural, the evil within or the instinctual evil motives of humans, and lastly, the evil because of societal influence. Jane Eyre experiences all of these three evils with her aunt and three cousins with her residency

Business Research Proposal Indian Consumers

Question: Describe about the Business Research Proposal for Indian Consumers. Answer: Introduction: India is changing its traditional behavior rapidly. Those days are now history when people of India used to wait for Sundays to shop. Everything that India does today have changed for the good, be it in the education sector or in the buying behavior of consumers. Technology has played a major part along with the media to change the way the world shops today. There has been past reports which suggest that Indian consumers were not that much educated in the sense that they did not enquire much about a particular product before buying it, but that is not the case anymore (Babbie 2015). They have become product literate. This younger generation is shopping more these days and they are brand conscious, not anymore of those types who for the sake of buying collected anything and everything. The Indian retail sector is a booming industry, an industry that sees itself placed among the top five retail markets of the world based on growth and economic value (Barnes and Hunt 2013). The retail s ector is not constrained to the major cities and metros, but has also made its presence felt in the smaller cities of the country. Hyderabad is a major hub of India. It is the place where India has got some of the biggest universities that attracts a large number of students from all over the country. Students have so much to buy, and so little time to shop because of their other commitments. According to Chatterjee and Ghosal (2014), online shopping has been a major boost for them, where they can shop anytime and every time according to their needs and wants. It is that section of our society that has taken a liking to this e-commerce concept. They find it convenient and time saving than the traditional one. The Online marketers have done well in bridging the gap between the demand and supply that exists in the market due to lack of physical stores or unavailability of certain brands (Mukherjee and Michal 2016). This study will look to focus on the factors that affect the buying be havior of e-commerce customers in Hyderabad. Literature Review: In this study the focus will be on the students of Hyderabad and their buying behavior affecting the e-commerce industries, so the students will be stated as consumers from here on. Consumers purchase or buy a thing in order to satisfy their needs and wants. A particular consumers need and want can depend on a lot of factors based on the age, attitude, fashion style and psychology (Kalia, Kaur and Singh 2015). These are internal in nature; certain external factors too, decide the way and what a consumer purchases, though they are beyond his control (Singh 2016). It is definitely not the first time that a research is been done on the given topic, there has been many in the past and there will be many too in the coming years. Researchers have tried analyzing in different ways on how and what affects the consumers buying behavior and the implications it have on the industry. These factors can be psychological, social or personal. According to Kaur (2014) the factors can be internal or e xternal too. Marketers need to understand the consumers behavior which is generally complex in nature. Many of such factors are beyond the hands of marketers but still they need to take all those parameters into consideration. Consumer behavior is an integral part of marketing, a part which has got tons of importance for the companies engaged in this field (Iyer et al. 2013). Consumer behavior portrays on how an individual or an organization buy or choose goods and dispose them off too based on certain aspects like branding, taste an price. Internet has taken the world by storm and it has provided people with platform that makes shopping easier and smoother like never before. It is fast, it is reliable and the experience it provides is unique. The internet has brought the suppliers and buyers to the same platform where they can interact with each other and sort out on issues which concern any of the parties (Chatterjee 2015). This 21st century has witnessed the uprising of internet commercial business. The world has become a smaller place in real sense with people of one corner of the world getting access to a product lying in another corner of the world (Niranjanamurthy et al. 2013). The global market is going mad over this concept of e-commerce. India is not far behind too, but still needs to cover a lot of distance before it actually declare itself as an e-commerce based country (Waghmare 2012). The e-commerce concept has done one favor to the global consumers. It has reduced the cost of products to a certain level a nd makes it easier for consumers to experience products they never thought they would even a few years back (Kumar 2015). E-commerce is such a concept that has made buying and selling of goods a fun affair. Marketers as well as the consumers need to follow certain easy steps for experiencing e-commerce business on a daily basis (Khan and Uzma 2013). This paper investigates the relationship between the shopping intent of college students in Hyderabad and their perceived expediency. The present focus will be on some of the factors that might influence the students to go for online shopping: - There are certain ways the companies follow in showcasing their products to the consumers through online. They make use of search engine marketing (SEM) for the purpose of web advertising in making their goods and services available on the search engine result pages (SERPs) of top websites like google and bing (Thamizhvanan and Xavier 2013). The whole idea of SEM is to efficiently utilize the search engine advertisements that emerge on SERP. The strategy of targeting the potential consumers through SEM has proved to be successful in recent times. Companies through SEM bring in the desired traffic to their sites which in turn improves their return on investment (ROI) (PT JOSEPH 2015). -there is presence of lots of online shopping malls in the area. This has opened up a window of opportunity for e-retailers to connect not only locally but also internationally. Online Shopping malls generally attract a lot of consumers which is the sole reason why e-retailers join them to bring in more traffic to their websites (Kumar and Dange 2014). The e-retailers are able to produce a lot of information so as to discover marketing opportunities. -Online shopping does save a lot of time and as students are consumers in this study, it is imperative that students do have a lot of other important things to do other than online shopping (Saini 2014). The measure is convenient too as shoppers can find relevant information in the websites regarding the products they want to buy. It helps in enhancing their purchase decision. -there is a possibility of a refund if the online shopper is not satisfied with a particular product after receiving it. E-commerce has given this opportunity to e-retailers where they can have these refund policies for consumer to return back products either for refunds or for exchanges (Mohapatra 2013). -there is this concept of auction websites where consumers can get hold of a lot of products and services with lots on offer. The online shoppers can recommend for this product with the help of compared and evaluated value with auctioneers selling the products to bidders who propose the highest possible price. Hypothesis: The usage of e-commerce is vast globally, but not that much in India and as mentioned, in Hyderabad too. H0: Scope of e-commerce business in India is huge keeping in mind the population at large still not under the influence of internet H1: Scope of e-commerce business in India is not that much keeping in mind the population at large still not under the influence of internet Objectives of the Study: -Identifying the popularity of e-commerce as used by different student groups -To identify the purposes of e-commerce in Hyderabad -Listing out the most favorable products suitable for e-commerce in India Research Design and Methodology: This research paper will make use of the descriptive mix method and based on this the research paper will be designed. The main idea is to do a survey and identify the exact buying behavior of students. The researcher has taken into account three ways through which he would investigate and analyze the collected data in order to come to a conclusion and accomplishment of this project. The first of the three is to make a survey on the currents student of Chaithanya Bharathi Institute of Technology College in Hyderabad. Next in line would be to observe and investigate the buying behavior persisting with the students in their daily lives. For better understanding of the research paper, the researcher has thought of putting in a case study related to the matter. The primary objective of this research study is to recognize the extent to which e-commerce has an effect in the Indian markets and the impact the students in Hyderabad on this sector. As stated earlier, research method is descriptive in nature taking into account both the quantitative and qualitative approaches. The survey questions that were provided to students consisted of some quantitative data related to age numbers, income figures and sex to have a broader view on the research study. Variables: All the variables selected for the research study are both objective and subjective. The whole idea is to have a clear view on the purchasing decisions or buying behavior of the students with the help of internet through highlighting the facts about their gender and age groups. There are presences of some other variables like the income level associated with each of them which can in turn give a clear picture the level of participation among the higher and lower income groups. Gnatt Chart A gnat chart is being provided for the whole schedule Research Process: The research process has been carried out by the researcher by visiting the Chaithanya Bharathi Institute of Technology College in Hyderabad and the questionnaires were then handed out to the 100 students who can comprehensively finish it manually. A general overview has been provided for the students to understand what exactly is going on and what the researcher is looking for. Until and unless the students get a clear image of what exactly this is all about, their answers could come from all directions and the whole idea of this research would get subdued. Data Collection and Analysis Techniques: The research papers idea is to come across the different behaviors as shown by students while purchasing or buying products online. For the same, primary data is being given the prime importance where survey is being done on the 100 students from a Hyderabad college. Apart from this questionnaire the students were asked to attend group interviews, as well as in individual level to understand their buying behavior and the knowledge they possess about the purchase decision factors both in offline and online shopping. The correlation technique has been taken into consideration for evaluating the independent data and subjective technique for the dependent ones. The data interpretation is done through qualitative and statistical measures. The researcher made use of the Statistical Package for social science or the SPSS program to interpret the surveyed data along with the usage of Excel. The tabulated data form then is properly analyzed and compared with the help of the any of the above programs. Mean, medians and standard deviations along with the frequencies is put in use to calculate and analyze the descriptive part of the research study. It has been seen over the years that the buying behavior of male students varies from that of the female students which needs to be depicted in this research study in order to have a clearer picture. This comparison between the two genders and their buying behavior both offline and online can be portrayed through scatter plot diagram through the help of SPSS pro gram. Regression analysis could also have been implemented to conclude the exact relation between independent and dependent variables given in the survey questions. Expected Research outcome: To get the perfect results the preparation should be perfect too. A right questionnaire has the ability in finding out the right results associated with a study. In this case, a proper questionnaire can bring about the proper results related to the buying behavior of students. There are certain products which are commonly purchased online by the students like that of train and flight tickets, gadgets, apparels and other accessories. However, there are certain products that do need a touch or a feel before a consumer decides to buy that product, a valid reason for why students might still opt for offline sales in some cases like that of clothes, shoes and certain other things. It is quite imperative that some of the students may not have e-banking services which might affect the students going for online purchase. A thing which has some advantages is bound to have certain issues related with it too. Students not having some of the facilities to go for online purchase is a major issue which can affect the e-commerce industry, plus students also have this notion that it is not viable to share personal details related to debit and credit cards over the internet. Out of the 100 students 40 did mention that to save time they go for online shopping, with the next 25 stating that online shopping offers them with wide range of products than the physical stores apart from being less costly. 20 said that they still do not like the idea of online shopping because they either had bad experiences with it previously or is scared that things might not be easy going online. 10 of the students didnt find it necessary to answer questions properly while the other 5 stating that they are yet to try the online buying experience. The e-commerce industry is definitely growing in India and so in Hyderabad with a lot more people showing interest in it. Around 65% of the students out of 100 had valid reasons on why they go online for shopping. Table 1.Frequency Distribution of the respondents with respect to occupation: Male Students Female Students Percentage working Total Student and part time working 25 15 40 40 Student not working 35 25 60 60 60 40 Male % of students working = 25*100/60 = 41.7% Not working = 35*100/60 = 58.4% Female % of students working = 15*100/40 = 37.5% Not working = 25*100/40 = 62.5% It can be seen from the above data that 41.7% of the male students work part-time along with 37.5% of their females counterparts too which means they have the capacity to go online and shop as they have the money to do it. Out of 100 students, 40% of the total students have the capacity to buy online as they earn money on their own. At the student level, money is a factor for students who rely on their families to provide financial help. Table 2.Frequency distribution of the respondents with respect to their monthly income: Monthly Income 4000-6000 (INR) 6000-8000 (INR) 8000-10000 (INR) Total Male Students working 8 12 5 25 Female students working 10 5 0 15 40 Table 3.Frequency Distribution for Students: Income level Male Female 4000-6000 32% 66.67% 6000-8000 48% 33.33% 8000-10000 20% 0 This table depicts the percentage of students having the highest power to buy online and the group that has the lowest power to shop online in both the male and female category. Income does reflect the power of the group to purchase on a regular basis or once in a while. Table 4.Most bought products and services over the internet: Products and Services Frequency Percent Clothing, Accessories 35 35 Food, Drink 23 23 Electronic goods 14 14 Travel Tickets 25 25 Sporting goods 8 8 Household goods and grocery 5 5 Perfume, cosmetics 25 25 CD, DVD, Computer Games 10 10 The table portrays that student purchases clothing and accessories most through online which is showing as high as 35%. The next item that is being bought the most is the travel tickets, as many of the students from the mentioned university does come from different states and need to travel at times. The funny side of the story is that household goods and grocery items are the least bought items over the internet. The sole reason being in this kind of things it is better to examine the things and then buy rather than blindly purchasing it through online. One needs to nudge the quality of such products before buying. One cannot compromise with the quality factor associated with it. Table 5.Finding or knowing shopping websites: Male Female From Search Engines 33 19 Percentage (%) 55% 47.5% From Advertisements in media 22 24 Percentage (%) 36.67% 60% Recommendation from a friend 18 29 Percentage (%) 30% 72.5 From links (e-mails) 15 21 Percentage (%) 25% 52.5% The above table shows the gender classification and their ways of finding or reaching shopping websites. For male students it is search engines (55%) that yield the highest percentage whereas for females it is the recommendation from a friend (72.5%) that makes the difference. Conclusion: Standing in this 21st century, one can say that e-commerce has taken the world by storm. It has gained a lot of popularity at the global stage, though reports suggest India is still at the growth level when it comes to e-commerce business. But it is fast gaining its pace, and Hyderabad is no different. The 5 factors as stated above concludes the consumer behavior of students while going online through factors like auction websites, price, search engines and refund related matters. The e-retailers need to keep track of the ongoing changes in the e-commerce industry and the pattern of consumer behavior. The e-retailers should examine the consumer behavior on a regular basis and become accustomed to the goods and services to serve as per the needs of the consumers. Reference: Afshar Jahanshahi, A., X. Zhang, S. and Brem, A., 2013. E-commerce for SMEs: empirical insights from three countries.Journal of Small Business and Enterprise Development,20(4), pp.849-865. Babbie, E.R., 2015.The practice of social research. Nelson Education. Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Chatterjee, D. and Ghosal, I., 2014. E-Commerce In India Future And Its Perspective: A Study.International Journal of Scientific Research and Engineering Studies (IJSRES),1(4), pp.25-31. Chatterjee, S., 2015, October. E-Commerce in India: A review on culture and challenges. InSoft Computing Techniques and Implementations (ICSCTI), 2015 International Conference on(pp. 105-109). IEEE. Iyer, E.K., Sehgal, S., Raj, D., Saxena, K. and Panda, T., 2013. Analysis of the Convergence of Buyer and Seller Interests in e-Commerce Space. InProceedings of International Conference on Business Management IS(Vol. 2, No. 1). Kalia, P., Kaur, N. and Singh, T., 2015. E-Commerce in India: Evolution and Revolution of Online Retail.Kalia, P., Kaur, N. and Singh, pp.99-120. Kaur, J., 2014. E-Commerce: The Services on Internet in India Now.International Journal on Arts, Management and Humanities,3(1), p.30. Khan, M.R. and Uzma, K., 2013. The management of knowledge by e-commerce sites: a survey of leading portals in India.International Journal of Management,30(4), p.387. Kumar, K., 2015. Indian Online Start-ups: Can They Stand up Against the World.International Journal,3(4). Kumar, V. and Dange, U., 2014. E-retailing in India-A study of consumers Internet usage pattern, their profile and their shopping pattern.Available at SSRN 2518295. Mohapatra, S., 2013. E-commerce Strategy. InE-Commerce Strategy(pp. 155-171). Springer US. Mukherjee, S. and Michal, H., 2016. Modern Trends, Challenges and Opportunity of E-Commerce in IndiaAn Overview.Challenges and Opportunity of E-Commerce in IndiaAn Overview (June 29, 2016). Niranjanamurthy, M., Kavyashree, N., Jagannath, S. and Chahar, D., 2013. Analysis of e-commerce and m-commerce: advantages, limitations and security issues.International Journal of Advanced Research in Computer and Communication Engineering,2(6). PT JOSEPH, S.J., 2015.E-commerce: An Indian perspective. PHI Learning Pvt. Ltd.. Punekar, S., 2016. A Study on Customer Awareness on Return Policy Initiatives in Select E-Commerce Websites with Special Reference To Apparel Sector, in Suburbs of Mumbai, India.Suburbs of Mumbai, India (June 30, 2016). International Journal of Business Management Research (IJBMR) ISSN (P), pp.2249-6920. Saini, B., 2014. E-Commerce in India.The International Journal of Business Management,2(2), p.1. Singh, N., 2016. Electronic Commerce Industry and Industrial Economy of India.Journal for Studies in Management and Planning,2(2), pp.219-222. Thamizhvanan, A. and Xavier, M.J., 2013. Determinants of customers' online purchase intention: an empirical study in India.Journal of Indian Business Research,5(1), pp.17-32. Waghmare, G.T., 2012. E-commerce; A Business Review and Future Prospects in Indian Business.Internet Marketing in India: Indian Streams Research Journal,2, pp.1-4.

The Central Role of Marketing in an Organization

Marketing is very important to any business. For one to sell, people must have seen as the product and or service. For them to repeat the process, the previous purchase must have satisfied their need.Advertising We will write a custom essay sample on The Central Role of Marketing in an Organization specifically for you for only $16.05 $11/page Learn More Marketing is a process that the management initiates. The main purpose is to identify, anticipate, and satisfy the customer at a profit. There has to be potential for the business to make a profit. Therefore, the main role of marketing is to ensure that the customer is happy and that the happiness transforms to the business success through profit and continued trade. The organization needs to come up with a marketing team and formulate the market strategy and tactics. A good marketing plan puts into consideration the means and ways of how to tackle the industry and competitors. It also illustrates how to embrace the customer, partners, and the company. The organization needs to carry out a marketing audit. It includes a complete analysis of the market, the external and industry analysis. It has carried out the competitor analysis and customer analysis. The internal Strengths and Weaknesses and the external Opportunities and Threats make up the SWOT analysis. The internal strength is one of the qualities that enable a business to be better than others. The internal analysis would include the operating results, marketing capabilities, marketing intelligence, and the effectiveness of the marketing mix. It must also consider its weaknesses and find the best way to improve on them. There are many opportunities outside the company that it has to tap into to gain, expand and maintain its market. A business can use opportunities to gain acceptance in the market. The threats in the industry like competition are important because they make the management work hard to turn them into opportuni ties. Threats are fundamentals in the industry that are a disadvantage for the business. During the market auditing, the organization can make good use of the Product Life Cycle tools. It involves the life of a new product from the time of introduction through growth stages until it reaches its maturity and decline stage. Today the cycle is becoming shorter because of competition. Therefore, companies have to start differentiating and do market segmentation immediately.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Portfolio analysis and Porter’s five forces are also market auditing tools. Michael Porter’s Five Forces helps the business to understand the bargaining power. It helps to determine the competitiveness and the potential for profit based on the interaction of the five forces. The bargaining power of the organization as the seller to the market and as a buyer fr om its suppliers enables it to keep the market. The bargaining power also covers the buyers of the company’s products. Substitute products are products that the competitors sell that serve the same purpose as the organization’s products. Some organizations have already established themselves in the market and would do anything possible to prevent new entrants. The organization has to observe the threat of new entrants force and plan the mechanisms to employ. There could be the rivalry between the existing competitors. Some markets are less competitive than others. Markets with low demand are more competitive than markets with high demand. The market auditing involves the Political, Economic, Social, Technological, Legal Regulatory and Environmental (PESTLE) aspects. The legal requirements depend on the locality of the business and the place of marketing. Despite the fact that there is a general view of globalization, the regulatory requirements for individual countries remain different in various aspects. There are countries that have developed technologically, and modern businesses find it easier to drive their marketing skills. The political aspect of this auditing would only be beneficial to an organization if there is political goodwill. Michael Porter’s Five Forces apply to the business environment. It is how the auditing and marketing processes correlate with each other. The marketing plan can also include some assumptions that would guide the management. The marketing objectives need to be Specific, Measurable, Actionable, Realistic, and Time-bound (SMART). The organization needs to establish specific objectives for the purpose of attaining its vision. An example of a SMART objective would be to increase the market share in New York city from 10 percent to 20 percent in six months. The organization also needs to develop market strategies. Ansoff’s Product/Market Grid is a tool that helps to determine business growth opportuni ties. The dimensions that include the products and the markets provide four growth strategies. The market penetration involves selling more of the same products and or services in the current markets. The company may give bonuses, discounts and builds strong customer relationships. The Market Development grid involves the continued selling of the similar products and or services in new markets. The marketing principle is to entice clients from competitors. It can also be the introduction of the existing product in new markets. It is also introducing new brands in a market. Product Development is the marketing of new products or services in the already established markets. The business uses the existing communication channels to market.Advertising We will write a custom essay sample on The Central Role of Marketing in an Organization specifically for you for only $16.05 $11/page Learn More Diversification enables a company to sell new products and servic es in new markets. It enables the organization to spread its risks. Other market strategy tools would be Segmentation Analysis, Market Positioning Analysis, Innovation New Product Development process, and Relationship Marketing. The objective of the marketing strategies is for product growth, the sales increase, and market share expansion. Another important objective is to increase the profit margin of the products and services, and the sales as a whole. Lastly, the organization must seek to increase its cash flow by increasing its profitability. For-profit to increase, the company can work on two main areas internally. They include the increase in the unit sales volume and the increased productivity. The business-to-business (B2B) marketing allows businesses to sell products or services to other companies or organizations. For such markets, the marketing objective would be to increase awareness and sales volumes. Media and official company websites would be essential in reaching th e businesses. The marketing plan would use discounted prices because of the large volumes and after sales services to attract and retain customers. The business-to-consumer (B2C) would employ the merchandising activities and special offers to attract the target market. The main focus for B2C is on transactions. Consumers would get discounts for both online and point of sale shopping. Both the non-profit and for-profit organizations would benefit because of the attractive prices and offers. The global marketing techniques vary from business to business. The business needs to understand globally diverse cultures. For instance, a pork company may not find it reasonable to market its products in a purely Islamic market. As businesses try to become global entities, there is increased market competition due to similarities in products from local and other globally recognized firms. But for entirely new products in the market, the business would gain the market quickly. The product has to be acceptable in the market. This essay on The Central Role of Marketing in an Organization was written and submitted by user Logan Chan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.